Gamification for Business
Making the case for using games in business
“Gamification for Business” shows how games and game-based design can be used effectively to improve organizational performance.
Including more than 20 case studies from experience international contributors who have successfully implemented game-based solutions, this book outlines the business issue in each case, the impact the game had and key learning points to help readers implement a similar type of game in their own company.
About the Authors
Sune Gudiksen is associate professor in design and innovation management at Design School Kolding, Denmark
Jake Inlove is co-founder of GameBridges and has developed and used games to help a variety of organizations become for innovative.
48 in stock
Book | Early Edition
“Gamification for Business” by Sune Gudiksen and Jake Inlove
Why innovators and changemakers use games to break down silos, drive engagement and build trust.
2018 | Published by Kogan Page, London
|Dimensions||23.5 × 15.5 × 1.8 cm|